If every report shows a different number and you can't tell which one to trust, I can help you find out.
I've been on both sides of this: building the kind of software these numbers come from, and sitting with the marketing, sales, and finance teams who rely on them. So I can usually tell quickly where a number goes wrong on its way to the report, and what it takes to fix it.
90-minute call, $500. Refundable in one click.
- Three people, three numbers
- A spreadsheet beside the CRM
- Ad spend not tied to revenue
- Three people, one number
- A report that updates itself
- Ad spend tied to revenue
What I usually find
Often the technology is fine
It was just never set up around how the team actually works, so every report shows a different number. I help choose the right vendors, negotiate the contracts, get the setup right, and stay until your people are using it.
One thing I usually do first
Before changing anything, I follow the numbers from where they start to where they end up: the ad, the form, the CRM, the revenue. Somewhere along the way, a number gets counted twice, or not at all, and that's usually where the reports start to disagree.
One lead, two sources, two salespeople
At a revived heritage travel brand, 9% of leads were duplicates. The same person often heard from two different salespeople, which frustrated the customer, and the duplicates threw off the ad attribution and the CAC. I made sure the tracking was accurate across ads, landing pages, forms, page reloads, and visitors returning later, so every lead could be traced back to its full path.
Some of the work
A revived heritage travel brand. Closed-loop attribution tied ad spend to actual customer revenue, and a semi-automated budget-adjustment funnel moved the money to the campaigns that brought in customers. Ad spend came down by about 45%, and the sales team got 30% smaller, because it was chasing fewer, better leads that actually converted. Alongside it, an in-house portal replaced several paid tools in about three months.
For the same brand, I compared travel CRM and booking platforms side by side: how well each would connect with the rest of their tools, whether it would scale, the gaps in its support terms, and the cost. I also renegotiated the website vendor's scope and contract, including access to the code.
Clients stay unnamed here. I'm happy to walk you through any of these on a call.
How I work
What I look at first
What you're trying to achieve, and where things really stand. The quality of the work so far, and how the ground reality compares with how it feels to you. That can go either way: sometimes the work is worse than it looks, and sometimes it's much better than it feels, simply because it isn't finished yet. The skills the job needs against the skills on the team. Whether your timeline and budget estimates are realistic. And the gap between what I hear from leadership and what I hear from the people doing the work. That gap usually tells me the most.
Progress everyone can see
Status updates that say what's really done, in enough detail to act on, and a working build you can try every week. A lot of the misunderstandings I see start with updates that skip the details.
People who've solved it before
I look for people and tools that have already solved the exact problem you're struggling with, not just a good developer, a good marketing team, or a good CRM. A job post that says “great machine learning engineer” vs “a machine learning engineer who has worked on audio models, and plays a musical instrument” can turn a 3-month project into a 3-week sprint.
A team that doesn't need me
Knowledge moves to your team, and if you need a full-time CTO, I help you find the right one. By then, no part of your product should depend on one person, including me.
How we'd start
Everything starts with one paid call. By the end of it, we'll both know whether there's more to do, and which of the other two options fits.
A first call
- 90 minutes with me, working on your actual problem.
- Real answers and clear next steps on the calls themselves.
- Up to two follow-ups, with you or the people on your team.
- If it wasn't worth it, one click refunds the full $500.
The right first step for nearly everyone.
Some teams take the solutions and run with them on their own. That's a perfectly good outcome.
A fixed-price review
A close look at where your numbers come from, and why they don't agree, over two to three weeks.
- Your data sources, your tracking, and the reports built on them
- Whether your tools are set up around how your team actually works
- Solutions to the problems we find, worked out together with you and your team
Your fractional CTO
A few hours a week, until your team can keep the numbers right on its own. The monthly range depends on how much of my time you need.
- One set of numbers the whole room can trust
- Closing the gap between what leadership hears and what's happening on the ground
- A planned hand-off to your own team
Bootstrapped and pre-revenue? Book a 40-minute Founder Call for $200. It doesn't include follow-up calls, and the same one-click refund applies.
Fair questions
Because it's working time on your problem, and you get real answers on the call itself. It also covers up to two follow-ups, including calls with people on your team if needed.
Maybe, but I'd start with the tools you already pay for. Fixing what's broken is usually easier and better than wholesale replacement. If something does need replacing, I help you choose it and negotiate the contract.
You can, and it will give you confident answers built on the same numbers that don't agree today. Real data is messier than the demo's, and that's where AI pilots tend to stall. I'd get the numbers right.
Access to the tools your numbers come from (the CRM, the ad accounts, the analytics, and the spreadsheets), and time with the people who enter the data and the people who read the reports.
No. I take no reseller fees or commissions from any vendor, so I'm truly on your side, with only your best interest in mind.
Book your first call
Pick a time that works for you. Bring whoever on your team knows the numbers best.
$500 for the first call
- 90 minutes with me, working on your actual problem.
- Real answers and clear next steps on the calls themselves.
- Up to two follow-ups, with you or the people on your team.
- If it wasn't worth it, one click refunds the full $500.
Need more than one person? Rawzor is my firm, a small senior team of experts that works alongside your people. Explore rawzor.com →